![]() ![]() He’s interviewed entrepreneurs, athletes, and celebrities. He hosts a Noah Kagan Presents, a podcast that features the world’s most interesting people. Kagan’s brand doesn’t just end on his site. He was number 30 at Facebook, number 4 at Mint, and he also did time at Intel. He makes the seemingly complex and murky waters of commerce simpler to grasp. Kagan’s brand is all about actionable advice. He’s the champion for entrepreneurs and business people and has dedicated over a decade to helping people discover, plan and launch businesses at lightning speed. And that where Noah Kagan’s made his mark. Most first-time entrepreneurs struggle to come up with viable ideas, while more fail because they just don’t have a solid plan. Starting a business isn’t the easiest thing to do. These are people who have learned the value of their name and therefore tend to their own name in their marketing efforts, rather than highlighting the name of their business. Here, we are profiling 17 personal branding examples. We recently looked at what personal branding is. The company relies entirely on celebrity influencer, George Foreman’s personal branding to sell its products. Yet you never see that name in any branding. This grill is made and sold by Spectrum Brands. ![]() Probably the most memorable case of this is the George Foreman Grill. ![]() There is a third category, where businesses rely solely on a celebrity influencer as the face of the company. ![]() In other cases, the business is more substantial, but opts to use one particular owner or manager as their “face.” Sometimes this is because the business is a sole trader or one-shareholder company. While many large companies rely on their corporate image and branding, smaller organizations frequently highlight a particular person as their customer face. This is particularly so in the eCommerce space, where consumers often look for trust from a familiar face. Personal branding is a crucial part of today’s business world. ![]()
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